There is so much happening to ensure that:
We secure the main sponsor with 12 months to go!
We build an exceptional team!
We are best prepared!
We now have Cake Group working with us on developing all the "commercials" of such an expedition. Not just to secure sponsorship, but to be able to deliver long term value to our sponsors and the wider society. Their experience in this field is exceptional. This is not just an expedition. It is a media campaign, an education program, an awareness platform, a change program, a record attempt and a herculean physical and emotional journey for all.
The strength and substance of the team keeps growing. Already onboard we have Rupert Baddeley, Steve Walton and Dave MacCormack - all good men; strong and true. Shortly, I will be able announce more, and people who bring with them a wealth of experience in the concepts of elite performance and team work!! Watch this space!!
But the team is much bigger than just the "ice team" - there are the other Sponsors, Primal PR, Commercials, Foundation, Website, Filming, Friends and, most importantly, our families!!
As I have said before, preparation is everything. It may seem a long way away, December 2011, we have not even had Christmas 2010 yet, but we are going to need all that time. Equipment and Logistics are pretty much squared away. Fitness and Nutrition still needs work and the "creation of an iron-willed cohesive ice team" is by far the most important aspect into which I intend to invest a lot of time and effort.
By the way, I was on BBC Radio Solent yesterday morning (26th Oct) - you can hear it on BBC iPlayer - Julian Clegg Breakfast Show - click on his 06.30 show and zoom forward 1hr 41 minutes!!! Another small step on a beautiful journey!! Thanks to Primal PR for setting it up!
Hurrah and thanks for your support.
Manley
Manley Hopkinson FRGS
Mobile:+44 (0) 7958 654 776
@manleyhopkinson